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Secrets to Sell Successfully with Online Auctions
The Internet has literally hundreds of auction web sites, all
trying to cash in on the online auction craze.
There are five basic
techniques I will discuss that will dramatically increase the
success of your online sales. I have actually put these to the test
myself and they really are successful.
1) Keywords in the Listing - The single most important element
in an auction listing is carefully selecting the keywords you use
in your listing. Start with your title and fill your title up with
keywords that accurately describe the item.
Do not use keywords
that are not relevant to your item, you will only waste the buyer's
time and
yours. Use as much of the
allotted characters allowed to write your title. In the
description, write it using keywords to best describe your item.
The more keywords you use there is a better chance a potential
buyer will find your auction.
Be careful not to use spamming
techniques of any kind, it is a waste of time for everyone and
could result in being banned from the auction site.
2) Misspelled Keywords - A technique that is commonly overlooked
is the use of misspelled keywords in your listing. Intentionally
including misspelled words can increase the audience of your
listings. For example, on eBay as of right now, searching for the
term "jewelry" - correctly spelled, there
are 192,701 auctions with "jewelry" in the title.
If you
create your auction with
"jewelery" also in the title and description, there are 2,018
items listed, so by misspelling words you can increase the
traffic to your auction.
3) Low Starting Price & Reserves - Start your auction at a
low opening bid price and secure your desired selling with a
reserve price. Lower opening bids will encourage more bidders to
bid up the price to an amount they are willing to pay. For example,
I recently listed an older Dell Latitude laptop on eBay and started
the price at $0.
99 with a reserve price of $150 and successfully
sold for $197.50. Coupled with a low opening bid, you want to make
sure there are plenty of keywords in the title & description so
there will be sufficient traffic to your auction. A well-written
auction would not allow an item to sell for $0.
99, since we know
the item will sell for much more than that. When we set a reserve
price, it means we do not have to sell the item unless the bidding
price meets or exceeds the reserve price. A reserve price insures
the seller of not having to forcefully sell the item if the reserve
has not been met, but the seller has the option to do so if
desired. The reserve price set by the seller is not shown to the
buyers, in order to encourage bidding up the price to find out what
the reserve price is.
4) Timing of Auctions - An important technique to know is the
timing of your auction as to when it closes. The auction should be
timed to close during the late evening hours, such as 10-11pm at
night. Research indicates most ideal time to close an auction and
encourage the most bids is Sunday at 11pm. The idea is to time the
auction when the majority of people are home and able to place
final bids.
I've researched this myself with several auctions and
had them close at different times and the ones that close late at
night receive a higher number of bids than those that close during
the day.
5) Pictures - Pictures are a vital element of listing an auction
on any site. Buyers want to see what they are purchasing before
placing a bid. Include multiple pictures of your item, such as
different angles, back side, or inside if it can be opened.
Be sure
the pictures are professional looking and is presented clearly to
the buyer as to what they are bidding on. Typically, picture sizes
should be under 100K to ensure fast loading for users with slower
Internet connections. If they have to wait too long for a picture
to load, they will click off and go to the next auction, thus you
have lost a potential bidder.
The techniques outlined here are just the beginning of creating
successful auctions.
There are several books & websites online
that are dedicated to successful selling. However, implementing
these techniques will dramatically increase the success of your
auction sales.
ejzBids Auctions is an online auction house, designed to provide a
low cost alternative to larger and higher priced competing auction
sites. The founder, Jason Ziarko, is an entrepreneur who started
Home Computer Consulting and Star Computer Parts in the Muncie, IN
area and has grown the company over the past few years.
The company
also has years of experience in marketing web sites in order to
build traffic and achieve online success.ejzBids Auctions is an
online auction house, designed to provide a low cost alternative to
larger and higher priced competing auction sites. The founder,
Jason Ziarko, is an entrepreneur who started Home Computer
Consulting and Star Computer Parts in the Muncie, IN area and has
grown the company over the past few years. The company also has
years of experience in marketing web sites in order to build
traffic and achieve online success.
By: Jason Ziarko
ejzBids Online
Auctions
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