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Simple Ways To Get More Traffic From The Major Free Search Engines
Working the major free search
engines (SE's) is a great way to
boost your web site traffic - especially for small online
businesses operating in a narrow
niche.
Getting traffic can be fairly expensive, but with the
help of the search engines, you can generate free and highly
targeted traffic for many years to come.
Don't worry, you don't have to know anything about complex
search engine optimization. The principle to boost web site traffic
with the major SE's is simple: You create valuable content pages
that match the theme of your site.
Each of these pages is optimized for a specific keyword in order
to rank high on the search engine results pages.
Is there a drawback? Well, generating traffic from the search
engines takes some time and work. But once the necessary legwork is
done? You know it already -- free, targeted traffic for many years
to come, without the need to invest any more time.
The big advantages of SE traffic
* Visitors from the SE's are actively searching for what you are
offering, which means that they are motivated and open to buy.
* They are new prospective customers -- a great way to build
your list.
* They found your site by searching for specific keywords, which
means they are highly targeted, open-to-buy visitors.
* You don't have to pay anything for the visitors arriving at
your site.
* Once you've done the legwork, the SE's will give you a steady
stream of targeted traffic for many years. Even if you stop working
on your pages, the traffic to your web site will continue.
Help the search engines to find your pages
Why do people use search engines? They are looking for products
or services with certain features and benefits and they are typing
specific keywords into the search box of the engines in order to
find what they want.
No one is looking for you or your site. What the web surfer
wants is an answer to his question or a solution for his problem
and he doesn't care if it's you or someone else who provides the
solution.
So, what does this mean for you? In order to boost web site
traffic, you have to get many of your web site pages on the first
page of the search engine results pages (SERP's).
But how do you get there?
* Create a list of specific keywords and keyword phrases with
high demand and low supply.
* Make sure that each of these keywords matches the theme of
your web site.
* Be careful not to dilute your theme -- keep it as narrow as
possible. The key to success for small businesses is to target a
narrow niche market.
* Create content pages for each of these keywords. Each page has
to focus on a single specific keyword and it has to be optimized in
order to get a high ranking in the SE's.
* Build many of these pages -- create a Theme Based Content Site
(TBCS) that consists of at least 60 - 80 keyword-focused content
pages.
That way, your site becomes an indispensable resource for your
niche and your pages will start moving up in the SERP's -- a sure
way to boost web site traffic.
Ok, it takes a bit of time and work
to build all those pages, but on the other hand the huge pay-off is
well worth the effort.
How do you find highly profitable keywords?
* Pretend you are your customer -- What would you call your
product? How would you describe it? What are the features and
benefits of your product?...
Think outside the box.
* Check out the competition: Verify the sites of your
competitors and make a note of the keywords they are using.
* Do a "mouse right click - view source" on the pages and search
for the keyword META tag in the HTML document. Copy and paste all
the keywords into your keyword list.
* Use the Overture Search Tool (
.overture.com/d/searchinventory/suggestion/) to
find tons of great keywords and to evaluate their demand.
* Use Google to verify the supply for your keywords.
Type your
specific keyword in the search box and check how many search
results are returned (indicated on the upper right corner). Focus
only on keywords with relatively low supply, because it's very
difficult to get a good search engine ranking for high-supply
keywords.
The best keywords are those with high-demand and low-supply --
these are the ones that really boost web site traffic.
* If your site theme is very competitive, it's a good idea to
concentrate on less-obvious keywords.
Those ones have relatively
low demand, but usually also very low supply. That's a clever way
to win the search engine positioning race. Create many of these
pages and you can generate quiet a bit of traffic -- even in a very
competitive market.
Optimizing your pages for the Search Engines
Each of your pages should be optimized for a single specific
keyword.
Use your keyword several times throughout the body text of
your web page and also in certain strategic places - the HTML META
tags and other tags.
Never dilute the content of your pages -- don't introduce more
than one subject on a single page.
Important tags to get a high ranking
* The TITLE tag: This is one of the most important tags. Make
sure to use your keyword at least once in this tag.
The SE's
display the provided information as the title on the search engine
results page. It shouldn't be longer than 60 - 80 characters - some
SE's might cut longer strings.
* The META-Keywords tag: Contrary to what many people believe,
the
importance of this tag is fairly
low nowadays. Provide only your most important keywords and
maybe one or two synonyms.
* The META-Description tag: The SE's display this information as
the description in the search engine results page.
Your description acts as an ad for the searcher, so it's a good
idea to mention the most exciting benefit of your product. Use your
specific keyword at least once and keep the description under 200
characters.
* The H tags: These are the Headline tags -- H1 is the most
important, H2 is second.
.. The H tags are fairly important for the
ranking of your pages -- try to use your specific keyword at least
in the H1 tag.
* The BODY tag: Use your keyword throughout the body text --
especially in the opening- and final paragraph.
Also, try to use
synonyms together with your specific keyword.
Follow these simple rules and the SE ranking of your pages will
definitely improve and this will automatically boost web site
traffic.
Submitting to the Search Engines
Did you ever get an ad like "Submit to 5000 search Engines for
only $49" ? Don't bother! First, there are no 5000 SE's and
actually there are only a handful of Search Engines that really
count.
Here are the most important Search Engines:
* Google
* Yahoo! Search
* MSN Search
You cannot submit to the following SE's -- they have to find your
site.
The best way to get listed with these SE's is to build high
quality inbound links.
* Ask Jeeves / Teoma
* Fast
* Alta Vista
* Inktomi
What about AOL, Netscape Search and Lycos? You will be listed in
all of them automatically, if you are in the engines above. These
SE's get search results from one or more of the above SE's.
No doubt, working the major free search engines is a fantastic way
for small online businesses to boost web site traffic.
They deliver
free, targeted traffic for many years to come.
The key to achieve high rankings is to optimize your pages for
keywords with high demand and low supply. Create many of these
pages and focus on only one keyword per page.
Robert Spadinger's '4-Pillar Solution To Outrageous Online
Success' shows you step-by-step how to succeed online while keeping
things simple and focusing only on the basics!
Go and grab a Free copy at
.
betternetbiz.com
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