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Yahoo Shares Fall on Lower Earnings Due to Poor Search Results


By Dave Porter
(AXcess News) Reno - Shares of Internet search giant, Yahoo!
(Nasdaq: YHOO), fell 12 percent Wednesday following the company's
lower than expected earnings report.

Yahoo! said revenues were $1.5
billion for the fourth quarter of 2005, a 39 percent increase
compared to $1.078 billion the prior year. Analysts expected
earnings per share of 17 cents.

The Sunnyvale, Calif. Internet
company reported earnings of 16 cents per share.
Concern over Yahoo's search revenue growth sent the stock
plunging Wednesday. Piper Jaffray analyst Safa Rashtchy described
the results as "pretty disappointing.

"
Yahoo's sales growth of 39 percent was the lowest in more than
three years.
Rashtchy lowered the estimate on the stock price to $42 from $45
Wednesday.
Yahoo's branded advertising business drove sales in the fourth
quarter, accounting for $1.3 billion or 88 percent of Yahoo's
sales.


Critics have said that Yahoo! has been losing market of the
global search market to Google (Nasdaq; GOOG). Yahoo's CFO, Susan
Decker admitted that the Internet company has not been strong in
search and that it needed to improve. Yahoo's international search
business may have grown only about 4 percent from the preceding
quarter, compared with 13 percent growth inside the US.
Terry Semel, Yahoo's chairman, admitted that the company was not
as strong as Google in Europe.

"When people look at international,
they look at Europe, where Google is stronger than we are and we
haven't done as well," he says.
While Google outperforms Yahoo! on search, it could be because
of Yahoo's "pay-to-list" directory approach of limiting the free
listing of web urls to one and demanding recurring fees of $300 or
more to list additional linkscompared to Google which spiders and
lists as many links as possible. That difference equates to fewer
searches on Yahoo verses Google and that can limit advertisers
interest in doing business.
Shares of Yahoo! were quoted at $35.

31 at 3:51pm EST Wednesday,
down $4.80, or 11.97 percent. Yahoo's shares dipped as low as
$34.

75 in earlier trading before recovering near the close.

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